COMPANY
Committed to helping farmers use technology to run stronger businesses

Sid Gorham

Co-founder, CEO

Sid is responsible for ensuring that Granular has the strategy, team and culture it needs to lead the global farm software market. Sid co-founded Granular in 2014 when he saw the opportunity for farmers to use software to run stronger businesses and better steward the land. Prior to Granular, Sid was CEO of Telephia, a telecom analytics company acquired by Nielsen, and COO of OpenTable, the leading restaurant reservation network. Sid holds an MBA from UC Berkeley and BA in English Literature from Trinity College.

Tamar Rosati

SVP Product

Tamar leads the Product Management, Engineering, Design and Data Science teams, who are responsible for developing a deep understanding of customer needs, transforming those needs into solutions, and building software and analytics products that deliver those solutions. Prior to Granular, Tamar helped develop web and mobile products at Zillow, the leading real estate and rental marketplace. She has previous experience in investment banking and strategy consulting. Tamar holds a BS in Foreign Service from Georgetown University and an MBA from the University of California, Berkeley.

Adam Litle

SVP Revenue

Adam leads go-to-market at Granular, including sales, marketing, customer success, support and revenue operations. Adam joined Granular in 2013 to lead business development, and since then has been part of the finance, operations, sales, customer success and product teams. Previously, Adam held management roles in e-commerce and industrial biotech companies, and was an investment banker at Barclays Capital. Adam holds a BA in Economics and Political Science from Yale University and a JD/MBA from University of Michigan.

Paul Rosenfeld

SVP Marketing

Paul leads Marketing at Granular and is responsible for generating demand, content and product marketing, building a market-leading presence, and championing the Granular Brand Promise. He has held executive leadership positions over a twenty five year career with notable brands such as American Express and Intuit, and led marketing for six tech firms. Paul holds a BS from SUNY Albany and a MBA from Stern School of Business, NYU.

Jeff Dearborn

AgStudio General Manager

Jeff leads the AgStudio group based in Cumming, GA. Jeff grew up on a farm in rural Maine and has spent his whole life in ag. After college Jeff led the Crop Services Dept at the Maine Potato Growers Coop where he got the ag tech “bug”. After MPG, Jeff has been involved with and led the development and marketing of many North American agronomy software platforms. Jeff has served on company boards and Conservation District Boards. He attended Texas A&M and the University of Maine at Orono where he received a B.S. Degree in Agricultural Mechanization.

Kevin Donalds

VP Finance

Kevin leads the Finance team, which is responsible for steering all Company financial decisions and operations. Prior to joining Granular, Kevin held finance leadership roles at several emerging companies including Priceline and Tutor.com and has lead successful shareholder exits at multiple companies. He started his career in public accounting at Deloitte. Kevin holds a BS in Accounting from University of Rhode Island and a CPA from the State of Connecticut.

Erica Meade

VP Design

Erica leads the Design team, which is responsible for Granular’s brand expression, user research and user experience. Prior to Granular, Erica led the UX design team at Minted, an e-commerce marketplace. She has previous experience in consumer web/mobile products and designing products for the federal government. Erica holds a BS in Studio Art from Skidmore College and an MBA in Design Strategy from California College of the Arts.

Andrew Meyers

VP Product

Andrew leads the Product Management team for Granular Business, and is responsible for developing and executing the product roadmap. Before joining Granular, Andrew founded and managed a specialty crop farm in Northern California. He deeply understands the challenges and opportunities that stem from managing and scaling a farm business, and brings that firsthand experience to the team as they develop software. Andrew holds a BA in Literature from UCLA, and an MBA from the University of California, Berkeley.

Dr. Christopher Seifert

VP Data Science

Chris leads the data science team at Granular. Prior to Granular, Chris held roles at Google and NASA and has worked on geospatial analysis projects in conjunction with collaborators ranging from the International Maize and Wheat Improvement Center to the Qatari government. He was also the first ag-tech hire at The Climate Corporation, where he helped pioneer the use of weather and soil information for index-based insurance as well as agricultural decision support at scale. Chris holds a BS, MS and PhD in Earth Systems from Stanford University.

Iris Shim

Director of Product

Iris leads the product management team for Granular Insights. Prior to joining Granular, Iris was a product manager at Xero, a global cloud-based accounting software for small businesses. Prior to that, Iris spent two years supporting the Government of Ethiopia on national projects to improve smallholder farm production and profitability. Iris holds a BA from Yale University and an MBA from University of California, Berkeley.

Jennifer Trendler

VP People Operations

Jennifer leads People Operations efforts at Granular which includes overseeing Talent, HR, Operations and Learning and Development. Jennifer joined Granular early 2018 as Head of Talent, quickly meeting Granular's accelerated hiring needs before moving into the VP, People Ops role in October 2018. Prior to joining Granular, Jennifer oversaw the global hiring needs at various tech companies in the Bay Area. Before pivoting mid career to roles within People Operations, Jennifer spent many years in Project Management, Marketing and managing teams. Jennifer has a B.S. in Journalism from University of Maryland.

Gary Rudolph

VP Engineering

Gary oversees engineering at Granular and is responsible for the technical vision across all 4 products and platform. Gary previously lead technology and engineering at Premise Data and The Climate Corporation for all FieldView Advisory products and transitioned the company to a mobile first strategy. He also held numerous engineering leadership roles at IAC/Citysearch, eHarmony, Intuit, Sprint Nextel and built his own consultancy. Gary holds a BS in Engineering from Rensselaer Polytechnic Institute and an MS in Systems Architecture from USC. He holds two patents.